ASSESSMENT TASK 1 -RESEARCH & OBSERVATION ation which is in the Student Assessme

Question

ASSESSMENT TASK 1 -RESEARCH & OBSERVATION ation which is in the Student Assessment pack is to be handed to each student to outline the a ent For this assessment, you are to identify and evaluate potential new marketing opportunities for a company (client) of your choice. Please refer below for details regarding the client. Student Instructions During your research, you are to hold at least one meeting with your client to determine (as a minimum) . business structure products /services offered . . budgets current marketing strategy (if any) previous marketing strategies and outcomes · . client expectations Remember to be prepared for any discussions with the client. Know what you want to find out, and what you want to ask. Don't forget to consider the clients previous experiences, budget and expectations whilst identifying and choosing suitable marketing opportunities. You are to present at least 3 marketing options for your client, ranked in terms of viability and likely contribution to the business. Your presentation must: be professional include handouts present appropriate and relative new marketing opportunities outline the reasons behind your proposed marketing opportunities · be compelling This assessment will be assessed on:

Explanation / Answer

Evaluating Marketing Opportunities for the organization

Objective : - To identified minimum three potential marketing opportunities for the organization (Example – Knowledge Zone – Educational Institute).

Expectation of the Client/ Business Owner : - The Client or business owner of Knowledge Zone institute would like the promotion of its educational services in the region of the Indore-India. The client would like to have following expectations from the marketing on its services

·        High visibility of the services of the organization to the target customers/consumers students.

·        High visibility of the facilities of the organization in the target market.

·        Competitive benefits of organizations in the target market

·        Displays the expertise of the organization

·        Adequate awareness among the target region.

·        Awareness of Organization’s competitiveness.

·        Positive impacts to the target students.

·        High visibility of the results achieved by the institute over long time.

·        Budget availability for the marketing opportunities.

·        Target timing or Lead time of the Marketing activities.

·        Extended support from the organization on marketing activities.

·        Previous experience of the organization from marketing activities.

·        Any particular feedback that organization experienced in past.

Review & Analysis - For Potential marketing opportunities, following discussion & expert reviews carried out for finalizing the strategies     

·        Meeting the client / business owner (expectation, experience, budget, lead time etc.)

·        Meeting with marketing experts

·        Analyzing the marketing activities being performed by competitors

·        Understand target audience & their requirements

·        Facility, strength & results of the organization

Potential Marketing Opportunities – Following three potential marketing opportunities are finalized for the marketing of the organization for improving the business of the knowledge zone – educational institute at Indore- India region.

1.      Digital marketing (U tube, Mobile, SMS, etc.) – Viable as it will not take huge cost & resources

2.      Branding by Hording & Displays at Key locations – Viable though it will be costly, but important.

3.      Demos at Schools & colleges of the target regions – Viable as it will not cost much & will have big impacts.

4.      Counseling of students – One to one interaction & explaining the benefits. Very important.

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