Evergreen Natural Markets 2012 . Then, answer the questions listed here. Each an

Question

Evergreen Natural Markets 2012.   Then, answer the questions listed here. Each answer should be no more than 4 paragraphs, at a maximum. Only one response per team is allowed.

What has made Evergreen Natural Markets so successful? Answer in terms of their strategy for achieving a competitive advantage.

Why do stores improve their performance after they have been acquired by Evergreen?

How well does your team think the acquisition of Arugula Grocers aligns with what Evergreen has done in the past when acquiring new stores? What is different in this case? How does this acquisition fit with the company’s strategic plan?

What changes would your team recommend that Kathleen Norton should make at this point?

Explanation / Answer

Answer -

Evergreen Natural Market Business is a food retail business started in US and later become a very successful model. Kathleen Norton was the CEO of the Evergreen Natural Market business, headquartered in Boulder in Colorado, US. In 2011 the company achieved the total revenue $175 million and net earnings $ 4.3 million.

The success of Evergreen Natural Market is due mainly due to their leadership and people management with their own strategy for making the business profitable. The Evergreen organization has a great reputation of improving the business with their existing management by applying their operation strategy & principles. Evergreen makes the business profitable by following guiding principles as below -

Community Knowledge- The evergreen natural market has high expertise in understanding the community knowledge and knows the ways to explore this knowledge in transforming the business in the right direction. This helps them to decide their strategy for the particular business. This led them to have a great success in the business.

Common Core Values – The Evergreen Natural Market has developed their own core values, which they apply in their businesses. This common core values helps the organization to develop the uniformity in the values across the organization. The common core value has a great impact in business success.

Careful Developed Controls - The Evergreen Natural Market has developed the required controls in the business with careful planning & understanding the business scenario. The quality of controls was such a great that it helps a lot in the business operations. The operationality of the evergreen is effectively controlled by these self developed controls. This has great impacts on the operational efficiency of the Organization.

Consistent Operating Principles - The Evergreen Natural Market has developed the Operating Principle for the business and this principle has introduced at each location. Hence these consistent operating principles help a great support in management of the business.

All these principles or approached them to have the great success in their business models.

These effective operational principles help them to make the other business in profits. The competitive strategy of Evergreen Market is that they use to purchase the competitor who has the possibility of grow in the market. So they use to eliminate the competition by acquiring the competitors with them.

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