Please refer to the case study and identification of organizational strengths an

Question

Please refer to the case study and identification of organizational strengths and ecosystem conditions please kindly fill in the answer shown below100-150wordsits require to do some research

1) identification of organizational strengths(4 Strength of the organzational)

2)Ecosystem condition: strategic alignment(marketing goal/objectives)

3)Ecosystem conditions Acess to data: type of information sought. ( sources of information, CRM, ERP software marketing dashboard)

4)Ecosystem conditions Operational flexibility (integration of marketing department: tools/ platform marketing used to make a decision( CRM, analytics, Software ,Artificial intelligence, marketing automation software)

Explanation / Answer

1) identification of organizational strengths- The economies of scale are very high and thus the products are very competitive in pricing, Global presence in every nook and corner across the world , wide range of consumer goods offerings , and strong distribution network of their products.

2)Ecosystem condition: strategic alignment(marketing goal/objectives)- P&G focuses on innovation, marketing mix –providing cleaning agents, health care products, toiletries etc , focusing various market segments and creating brand awareness.

3)Ecosystem conditions Acess to data: type of information sought- P&G has a core team of professionals engage in market research continuously , they have deep penetration and presence of market analysts physically .They have continuous knowledge about consumer behaviour and buying patterns and market intelligence.

4)Ecosystem conditions Operational flexibility –All the cross functional departments are closely knitted and integrated with marketing department -innovation department to design as per consumer behaviour and needs, quality department to ensure product quality and services ,manufacturing team to ensure timely delivery with operational efficiencies and cost cutting measures to support cost competitiveness, efficient sales force to boost sales.

5) Analytic marketer -(Evaluate the competency of the marketing team in terms of analytics skill –The competency of the marketing team is assessed with the quantum of sales post the introduction of the new product or up gradation the existing product such as packaging, shape , size ,etc as per the consumer knowledge and behaviour pattern .The analytic marketer maps the performance of the marketing team in terms of success achieved post innovation and growing inclination towards particular consumer goods as per the marketing team inputs.

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