Compare the resistance of the resistor in the reversed position versus the origi

Question

Compare the resistance of the resistor in the reversed position versus the original position. Compare the resistance of the resistor in the reversed position versus the original position. Compare the resistance of the resistor in the reversed position versus the original position. Kraft Quietly Retools Its Mac and Cheese When a company rebrands a popular product the public to the upcoming changes through a widespread marketing s what happened when Coca-Cola chey usually alert For iconic food and drink brands, however, the process isn't as straightforward. After every marketer rermember launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft s revamped recipe, creating a rift with the public that took Coca-Cola years to repair stories ike these to heart when they decided to overhaul Executives at Kraft took horror s company's famous macaroni and cheese. For three years Kraft researched and natural ingredients. While these are precisely the qualities that many consumers now alterations to such a famous product. These fears became somewhat justified in Apri a new formula that exchanged artificial preservatives and synthetic dyes fo demand in their food, the company worried that people would revolt against any 2015 when Kraft announced how the contents of their little blue boxes would change went to social media to vent their concerns, with some even claiming that they could already taste the difference This response alarmed Kraft, which was still months away from actually producing the new recipe. As a result, the company's marketing team decided to keep quiet once the retooled mac and cheese began landing on store shelves in December 2015. Along with steering clear of any advertising, Kraft updated the ingredients list on the blue box but didn't change the packaging in any other way. The mac and cheese looked the same out of the box, too, retaining its signature orange color as well as its taste. Consumers apparently didn't notice any difference: Kraft sold more than 50 million boxes of the new mac and cheese without making a peep. After a few months on the market, Kraft finally broke their silence in an ad campaign that featured the tagline, "We'd invite you to try it, but you already have. Thanks to this stealthy strategy, Kraft was able to seamlessly improve one of its signature foods without causing any consumer uproar Questions Why do consumers become strongly attached to certain food and beverage brands? 1. 2. Would New Coke have been successful if Coca-Cola employed a similar strategy as Kraft did for its mac and cheese? Source: Martha C. White, "Kraft Reveals Revamped Mac and Cheese, 50 Million Boxes Later," The New York Times, March 20, 2016. Photo by Mike Mozart. Coca-Cola Food Krat. Marketing. Packaging. Product Develonment. Promotions

Explanation / Answer

Why do consumers become strongly attached to certain food and beverage brands?

Customers get attached to certain brands because they have been buying them for long time and often brings them good memories of time spent with their families and friends, also because when you like an specific brand because it meets all the qualities you want on a product it is very difficult to change to a new one, consumers like to play it safe at times.

Would New Coke have been successful if Coca Cola employed a similar strategy as Kraft did for it mas and cheese?

It’s hard to say what would happened if Coca Cola employed a similar approached, even though these are products consumers purchase every day, are affordable and have other kinds of similarities, people could have reacted positively or negatively. It is my opinion that it couldn’t have gone worst for Coca Cola but at least it set an example for other companies (like Kraft) on how to proceed

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