Question
Outline a Policy Deployment Process for the given imaginary case study.
"This has been a good year for our company. Our sales are up 10% from last year in an economic downturn. While our profits are slightly down from last year, at least our per share earnings are comparable to last year, unlike companics. but e many other companies. Our expenses are slightly above last year's hat was expected because of revenue growh. Bob Hart wrote in company's ycarly report. Bob as been the president of American Best Electronics Corporation (ABE) for the last three years. He e reputation of being a tough manager in his previous job as president of Mon aLisa Enterprise. ABE was one of the Five fastest growing companies, and its current revenues are approaching S500M years ago, their revenues were only about $200M. ABE had a nea r monopoly on computer recognition for handwritten characters technology. They some of the early patents on this technology and have, thercfore, been very successful lack of competition and explosive market growth. The technology which ABE pioneered was a revolutionary breakthrough at the time when it was invented. It used templates to te computer the handwritten materials from several people in the office; the computer was as ach the cognize letters; and if it made any mistakes it was instructed in correct recognition and relearning was so effec The tive that after a while the accuracy of the system was better than 95% d two components-one was the hardware and the other was the oftware. ABE made more money on the hardware than the software. For several years, ABE tems which ABE sold ha had effective competition. The customers had no choice except to wait for even accept some inferior quality products. However, recently there has been some remarkable technology from the Far East which does not use A these products and have found them superior in every respect-quality and price. Over t several months, there has been a tremendous concern in the minds of ABE's management and engineers to come up with a stra delivery from ABE and BE's patents. ABE's engineers have analyzed tegy to cope up with this new competition lost Mr. Hart's recent discussions with Wall Street analysts have not gone too well, and the stock has 0% of its value during the last six months. The shareowners and the Board of Directors are also oncerned. Mr. Hart reacted to this challenge very swiftly and made agreements with the Far East to cross license all the patents. This was a defensive move on the part of ABE ation. While this move assured that ABE's technology will not become obsolete, it did not etitors Corpor resolve the basic problem ABE now faced. Its products were non-competitive in price and in quality Its delivery was late, and its customers were not very happy. Mr. Hart was aware of these problems but he did not know what to do Bob knew that he had to do something quickly; he has some time but not much. He called an off Jay Kumar fo of his Manufacturing VP, Jim Edwards, his Marketing VP, Jack Robinson, and his R&D; vP, r the coming weckend to discuss their strategy. In the meantime, he instructed his Staff tant, Nancy, to collect all the relevant data related to customer problems and asked each of his VPs to bring the data on their operations relevant to customer requirements. Nancy had gone to a TOM course recently and decided to use some of the concepts she learned in that course. Her analysis led her to some startling conclusions The external environment was changing much faster than what ABE's cultur Customer confidence and satisfaction were at an all time low e could adapt to.
Explanation / Answer
Policy deployment - A method that increases the effectiveness of the organisation. It adds focus and balance to the company's objectives by meeting tne needs of all stakeholders such as customers,employees, shareholders, suppliers and the environment.
It has to be done in stages
