A marketing orientation is an orientation toward: aggressive selling and promoti

Question

A marketing orientation is an orientation toward:

aggressive selling and promotions

producing and distributing the highest possible quantity of goods at the lowest possible cost

superior product quality and design

identifying and satisfying customer needs and wants

10 points   

QUESTION 2

In its failed attempt, the XFL tried to establish itself in consumers’ minds as representing a certain “type” of football, somewhat different than that offered by the NFL. Specifically, it featured fewer rules designed to control player behavior and appearance and promoted itself as a more aggressive brand of football. Clearly, the XFL tried to establish itself in consumers’ minds as occupying a distinct place in the football market. This is an example of what is called:

market segmentation

self-actualization

organizational culture

positioning

10 points   

QUESTION 3

From the perspective of a sport sponsor, “leveraging” a sport sponsorship is a term used to describe:

negotiating the lowest price possible for their sponsorship

getting the greatest amount and most visible signage space possible for each sponsorship dollar spent

a method of financing the cost of a sponsorship

utilizing various marketing strategies to improve sponsor value

10 points   

QUESTION 4

What are the components of the Fan Cost Index (FCI)?

4 average price tickets, 4 hot dogs, 4 small soft drinks, 2 small beers, 2 programs, 2 hats, parking

4 average price tickets, 2 hot dogs, 2 small soft drinks, 2 small beers, a program, two t-shirts, parking

4 average price tickets, 4 hot dogs, 2 small soft drinks, 2 small beers, a program, two hats, parking

4 average price tickets, 4 popcorns, 4 small beers, 2 programs, 2 t-shirts, parking

10 points   

QUESTION 5

What is 80/20 rule in any sales

80% of revenue comes fro first time customers; 20% comes from repeat customers.

80% of revenue comes from happy customers; 20% comes from unhappy customers.

80% of revenue comes from repeat customers and 20% from one time customers.

80% of customers produce the company's revenue and 20% are free riders.

10 points   

QUESTION 6

Based on your answer to the previous question respond in withing (one paragraph) to this:

Why the 80/20 rule is important?

Path: p

Words:0

20 points   

QUESTION 7

What are the elements of the Pentagon of Sport Sales Training?

Philosophy, Product, Performance, Prospect, Practice

Product, and Performance, only

Prospect and  Practice only

Practice and philosophy.

10 points   

QUESTION 8

Cialdini’s Rules of influence include all of the following except:

Reciprocation

Fundamental agreement

Social proof

Scarcity

10 points   

QUESTION 9

Obtaining the name and contact information of potential sales leads from current clients is known as?

Referral

Lead

Recommendation

Suggestion

A marketing orientation is an orientation toward:

Explanation / Answer

The correct answer is "identifying and satisfying customer needs and wants".

Market orientation is nothing but the philosophy that the company implement to identify and meet the needs and desire of the customer through its product mix. Marketing concept is nothing but the philosophy where the decisions are made based on the customers’ needs so that needs can be satisfied effectively. So company that has a market orientation and adheres to the marketing concept does not make sales aggressively and focus more on identifying the needs of the customer so that they can serve them better than the competitors.

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