Find a scholarly or peer-reviewed journal article that provides the results from

Question

Find a scholarly or peer-reviewed journal article that provides the results from a t-test, a correlation analysis, or a regression analysis. You can look for articles in the Journal of Advertising Research, Journal of Consumer Research, European Journal of Marketing, Journal of the Academy of Marketing Sciences, etc. Be sure to reference your article.

Explain the focus of the article’s research in a sentence or two.

Describe what the author was trying to accomplish with the application of the test.

Share one of the article’s hypotheses. (Most articles will have more than one hypothesis, but you only have to discuss one.)

Identify the dependent and independent variables.

Identify the statistical tests used in the article.

Provide a sentence or two that summarizes the findings from the test.

Explanation / Answer

Wetzels, M., de Ruyter, K. and van Birgelen, M. (1998). Marketing service relationships: the role of commitment. Journal of Business & Industrial Marketing, 13(4/5), pp.406-423.

This paper looks at the relationship between the role of commitment and its impact on improving service marketing quality. It is associated with analyzing the satisfaction which is generated through commitment and thereby improve service marketing quality.

The author tried to understand and present a correlation between the commitment demonstarted by employees in an organization towards the service offered to the quality of services and thereby the satisfaction that was generated. Overall, the aim of the test was to prove the postive relationship between commitment and service marketing quality.

Hypothesis - There will be positive relation between satisfaction and affective commitment

Satisfaction level of cutomers had been identified as dependent variable and tchnical quality, service quality, functional quality, trust has been identified as independent variable.

Structural equation modelling was the statistical test employed in the research article.

The findings of the research was that there is a great deal of significance of trust and benevolence in creating affective commitment and if a customer has trust in the partner that they would look into their welfare then they it would lead to great deal of satisfaction as well as improvement of service quality.

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