Find a news event/article that relates to the topic of this week, which is Enter

Question

Find a news event/article that relates to the topic of this week, which is Enterprise applications: business communications. Criteria for the news: From a reputable news source (print, internet, TV). Avoid blogs and personal websites. Related to Enterprise applications: business communications and explore a topic that interests you. Initial Post: Your first post must be a substantive post (250 words).

It must include the following: Introduction: What is the title, source, and publication date of the news you found? do not summarize what you read or watched; rather choose specific ideas to explore/analyze, include questions you have, offer a critique or take a particular slant on a topic, and/or start with what you learned (i.e., theory/methods/research) and connect it to your practice/work; How does the news you found relate to this week’s topics? What connections can you draw between this week’s readings/lectures and the specific elements from the news? How, if at all, did the news help you understand a concept/idea from this week? What questions arose while you read? (Remember: This part of your post is not a summary; use your analytical skills

Explanation / Answer

Find a news event/article that relates to the topic of this week, which is Enterprise applications: business communications.

Title of the news article: Apple, Salesforce team up to bring Siri to more business apps

Source: Reuters

Publication date: 24-9-2018

Apple and Salesforce.com are entering a partnership in which Apple will help Salesforce build the it’s features such as its Siri voice assistant deeper into Salesforce’s own mobile apps, which are widely used in the sales and marketing industries.

This is in keeping with the trend of collaboration that we have been seeing in the recent years in the world of business. This has been fuelled to a great extent by the advancements in technology, changing demographics, ever reducing cost of internet access. Consequently, doing business in becoming more and more complex. This is paradoxical because technology is supposed to simplify the world, isn't it? The primary motivation of all these partnerships is to develop new digital capabilities that serve the new age, tech savvy customer. Due to the hyper competitive business environment, companies are finding it difficult to go it alone.

So digital partnerships are more about data. With more and more data being generated, companies are seeking the best way to make sense of the analytics, which then allows them to interact more effectively with customers to drive better business outcomes. Moreover, the rewards of digital partnerships are too lucrative to ignore:

This news article helped me understand that modern business is all about co-opetition, cooperate where it's beneficial, compete where necessary. At the same time, it also raised a few question. Some of the questions that came to my mind while researching this news article are:

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