Consider the following companies from the perspective of the four cells identifi

Question

Consider the following companies from the perspective of the four cells identified in the context of the Blue Ocean strategy (Figure 2-11). Each company was discussed in this chapter as being somewhat disruptive innovations. Where would you classify these companies in terms of the four-cell perspective that was presented? The companies are:

Theranos (https://www.theranos.com)

Sarrell Dental Center (www.sarrelldental.org)

Walgreen’s Take Care Health System’s Division employer-based health clinics at Intel

CarioMems monitoring system (https://health.sjm.com/heart-failure-answers/treatment-options/pulmonary-artery-pressure-monitoring/cardiomems)

Explanation / Answer

Ans 1 - Theranos is an example of Circle 2 - Cotrollable convenience because it helps to create a new market by offering the customers the benefit of accessing the diagnostic facility from anywhere. Being a portable concise lab occupying small space, it can be used anywhere and will change the future of a traditional testing lab due to its size and functionality.

Ans 2- Sarrell Dental is an example of Circle 4 - Respectful access. It qualifies for it because it is a non profit working for poor children of Alabama. The unit team goes to different schools and conducts dental screening and education programs besides at their units spread cross 17 locations.

Ans 3 - Walgreen’s Take Care Health System’s Division employer-based health clinics at Intel is an example of circle 3 - Comfortable gains, where host of health services are provided by intel at a single unit..

Ans 4 -CarioMems monitoring system is an example of Flexible solutions ( Circle 1) where the HF monitors which are installed in the pulmonary artery of a patient vulnerable to heart failure, and used to detect the heart failure of a patient and sending subsequent information to the doctor wirelessly who can prescribe the remedial measures, preventing serious onsequences.

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