Case 3.19 GM, The Volt, And Halted Sales And Production ; and Answer the Discuss

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Explanation / Answer

Case 3.19

1. Stakeholders in the Volt:

2. The role played by consumer preference in environmentally sustainable products:

Though Electric cars are being highly spoken in the market when it comes to stability and sustainability of the product, consumers were worried about triggers viz., the serious accident that involved a Volt catching fire after a minor collision that cast the Volt into Edsel territory. People strongly trust based on the first impression and how certain products follow conservatism matters. Here, it is very evident that most of the drivers are unaware of the electric vehicles due to which actuals are always less than projected sales.

3. Following are the situations/instances where GM shareholders fit in the problem with the Volts:

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