Having a strong unique selling proposition (USP) is of critical importance as it

Question

Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors. The hallmark of several great companies is their USP. For example, FedEx's USP of "When it absolutely, positively has to be there overnight" is well known and resonates strongly with customers who desire reliability and quick delivery.

Need a Unique Selling proposition for a non profit company that sells high quality, exclusive, and unique socks through a subscription service online as all the profits go to the organization that empowers people with disabilities.

Is the USP "Raising awareness one pair at a time.”

Explanation / Answer

The USP 'Raising awareness one pair at a time' sounds pretty good as it is very close to the phrase 'Raising awareness one step at a time.' The positive elements of this USP are;

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