Having a strong unique selling proposition (USP) is of critical importance as it

Question

Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors. The hallmark of several great companies is their USP. For example, FedEx's USP of "When it absolutely, positively has to be there overnight" is well known and resonates strongly with customers who desire reliability and quick delivery.

Need a Unique Selling proposition for a non profit company that sells high quality, exclusive, unique, story driven and personalized socks through a subscription service online (since each one comes with a story of a kid that either came up the colors/design of the sock) as all the profits go to the organization that empowers people with disabilities.

This is for a Business Plan just not sure if the unique selling proposition has to include anything else or simply just "Raising awareness one pair at a time.” which we came up with.

Explanation / Answer

Several companies which have created an impact in the market based on their quality of product or the services they provide are also having a catching tag-line which has become their unique selling proposition (USP) in today's world.

It is very necessary for the companies to be unique among the others and having a bond to create with their customers. Companies choose their USP or slogan very carefully and keeping in mind their competitor so as to be at the top of their customers list and choice.

Unique Selling proposition for a non profit company

Product Description: High quality, exclusive, unique, story driven and personalized socks

Following are the proposed USP / Slogan:

- We have a "Pair" for life and for each one of us

- "Changing their life with a pair"

- "We come up with a pair for them... and are you?"

- "We are strong, comfy and colorful pairs- we are socks"

- "We are two and too strong for them"

- "One good pair for a lovely two steps"

- "Lets empower them with one you and two of us"

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