Write a persuasive e-mail. This one: You are the East Coast manager of a Fortune

Question

Write a persuasive e-mail. This one: You are the East Coast manager of a Fortune 500 company. The company CEO just informed you that your branch consistently has a 300% higher shipping costs overruns. Write an email to all employees persuading them to reduce overnight or second-day mail shipments. Your Federal Express and other shipping bills are excessive. Your staff is overusing these expensive shipping options. Employees need to send more faxes and emails. Sending a zipped file as an email attachment is easy and cost-effective. A fax is about 35 cents compared to $15 to $20 for Fed Ex. Overnight. All departments must plan ahead, and allow time for snail mail, UPS or Fed Ex ground, which is 3-5 days for delivery, or find out the recipient's Fed Ex number and charge them for delivery. These overnight shipping are not a responsible use of money. Shipping costs must be cut by 50% in the next two months, or the CEO threatens severe restrictions.

Explanation / Answer

Hi Team,

Hope we are all on the toes and working towards achieving out quarterly targets.

We have been very effective in most fronts but our shipping and mailing costs are a huge concern. As reduction in cost of these are vital to East Coasts profitability from now on the company wants each and every one to be more structured and look forward to practices that will be cost effective without causing any functional inefficiencies. We have a target to reduce our costs by 50% that would help us be profitable and get the bonuses we aim for.

As a matter of practive, starting today I have adopted few good to do habits, if you are not already using it please start using.These are for your reference

We at East Coast are the most efficient team, this time we have faltered a bit but in two months time we will show how efficient and effective we are. All departmental heads will be reviewed on these parameters every week, and I am sure they will display the reduction in expenses way faster that is expected.

Let's make it happen!

Thank you

East Coast Manager.

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