Find a print or TV advertisement and tell us who you think is the target market.

Question

Find a print or TV advertisement and tell us who you think is the target market. The hints are in the type of music used, the spokesperson's persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should tell you to whom the marketing communications is intended to influence.

Here's a link to the top ads for 2015–2016 as chosen by Ad Week, the industry trade publication.

http://www.adweek.com/news/advertising-branding/worlds-24-best-commercials-2015-2016-172271

Explanation / Answer

TV Advertisement: Coca-Cola

There are so many advertisements of Coca-Cola on TV where the target market is generally the young kids and adults in their 20’s. The ads are focused on fun and enjoying with friends. Multiple ads show the element of camaraderie and companionship among the adults as they sip on Coca-Cola.

The ads also feature and leverage sports stars which are favorites of this cross-section of the population. The sports celebrities also promote the drink to this audience who follow these celebrities closely.

The music in these advertisements is mood enhancers and lively. Moreover, these ads also use a lot of colors and great ambiance to promote an aspirational life along with the drink.

Related Questions

Navigate

• Browse (All)
• Browse F
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.