18) Which of the following is true of a conventional distribution channel? A) It

Question

18) Which of the following is true of a conventional distribution channel? A) It has each channel member acting as a separate business unit trying to maximize its own profits. B) It consists of producers selling their products directly to customers without the use of intermediaries. C) It has one channel member owning the other channel members. D) It is a distribution channel where a producer is owner of all the other channel members. E) It has all members of the channel working together as a single organizatiorn

Explanation / Answer

A. A conventional distribution channel has each channel member acting as a different business unit trying to maximize its own profits.

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