24) Which of the following is a function of an integrated marketing communicatio

Question

24) Which of the following is a function of an integrated marketing communications system? A) designing products using environmentally friendly techniques B) allowing suppliers or vendors to manage the inventory of products C) controlling production levels by feedback received from customers D) delivering a clear, consistent, and compelling message on the product to each brand contact E) sharing company forecasting details with shareholders 25) Which of the following is an example of branded entertainment? A) a company placing its product in a movie scene B) a company using a celebrity to endorse a product C) a company airing its advertisements in movie theaters D) a company using an acclaimed movie director to film an advertisement E) a company using a famous song in its advertisement

Explanation / Answer

24. Which of the following is a function of an Integrated Market Communication system?

D) Delivering a consistent message on the product to each brand contact

It is one of the important function Integrated Marketing Communications systems to deliver a consistent message on the product to each brand contact because this function helps many businesses to avail favorable responses, if it is managed well from one centralized location and especially from the top of the management pyramid, i.e. by the Top-level management. When IMC is applied in an organization, there could be a significant witness in the brand performance of an Organization. Moreover, it shall help in coordinating marketing communication activities. The blend of the marketing communication mix shall help in generating higher incomes from each campaign

25. Which of the following is an example of branded entertainment?

A. a company placing its product in a movie scene

In a movie scene, when such a Company’s brand is placed as a product, it shall gather the eye-balls of the viewers thereby making the brand more prominent on the minds of the consumers. For this branded content, the Company acts as one of sponsors to the movie in various form so that its brand gets featured on the movie scene.

Related Questions

Navigate

• Browse (All)
• Browse 2
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.