My country is Ethiopia and my product/service is Healthcare Please describe the

Question

My country is Ethiopia and my product/service is Healthcare

Please describe the message that you will be promoting to your target market, the aspects of adaptation you will need to incorporate in your promotional strategy, the communication process you will be implementing, indicating the channels of communication that you will be using and some of the media challenges that you have identified that you will need to overcome.  Please describe the overall international promotional mix that you will be using.  

Explanation / Answer

ethiopia is one of backward nation in Africal continent, where majority of the people do not have any basic eminities and facilites. most of the people are uneducated, unaware of advanced issues, technologies and they are undeveloped in nature. of course there will be some people who are educated, rich and having knowledge about technology and other aspects. these people have access for internet, news papers, television and social media channles.

most suitable media for these people is Radio and television, majority of the people still depends on these two channels only. so, these are best alternatives to run ad campaings in Ethiopia. all these channels are in the control of government and you need to take approval and permission from the government to run any kind of busiess or promotioanl activities.

if you take approval, the best communicative channels are Radio, TV and news papers to promote the product.

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