Way Out Bikes The owner of Way Out Bikes asked you for advice about acquiring an

Question

Way Out Bikes The owner of Way Out Bikes asked you for advice about acquiring an information system for her business. The company specializes in helping customers select exactly the right bicycle for their needs and lifestyles. Way Out cannot compete on price with mass merchandisers, but it seeks to offer value and expertise for which customers are willing to pay. You ask the owner whether she has long-range plans for the company, and she replies that she has not really thought beyond a one-year rime frame. Tasks 1. Develop questions to ask Way Out's owner to help her conduct a SWOT analysis. 2. How could a mission statement help Way Out? 3. What are the critical success factors for Way Out? 4. What questions would you ask the owner to help her develop a business case for an information system?

Explanation / Answer

1)

here the analysis is known as major tool to identify organization’s internal and external issues by analyzing different heads including, Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses” are known as the internal factors whereas; “Opportunities and Threat” are known as the external factors. It works as a scan in the organization and it is an essential part of the strategic planning process. The most important objective of SWOT analysis is to identify organizational plans or strategies that will develop an entity specific business model that will line up or align organizational capabilities and resources with the environment in which a business operates.

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2)

It helps to identify customers, services, market and products to be focused in high competitive market. Similarly, mission statement will help Way Out in achieving their goals in specified time but in order to achieve goals within time Way Out should develop effective plans. Hence, by developing effective plans Way Out can achieve their goals.

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