Movie posters are perhaps the most challenging and innovative area of design rig

Question

Movie posters are perhaps the most challenging and innovative area of design right now.

Please post links to 3 movie posters that you believe show excellent examples of visual hierarchy and composition.

For each movie poster example, answer these questions:

1. What is the most important element in the design and how does the designer make you pay attention to that element?
2. Where do you look first when you look at this poster? Why?
3. How is the 'rule of thirds' used in this poster?

Also, discuss the use of color and texture in the poster.

(If you can just answer the second questions please and thank you and I will resend for the second and third question)

Explanation / Answer

Answer for Question 1:
Important Elements of Movie poster design are below:
-The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look.
-The most effective movie posters are iconic, presenting the themes in the film without resorting to flat out saying what it’s about.
-Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive.
-With film studios cranking out comic book adaptations at a rapid pace, it’s the 'true fans' that end up last in the marketing line.
-The poster is a classic example of this technique succeeding. Since it uses an instantly recognizable comic book style, it grabs the attention of fans of the book.
-While a growing number of films now use different designs for their DVD cover than their in-theatre
promo posters, most of the classics and high-budget blockbusters still use the same poster for both.
  
-recognizability – IF IT’S A SEQUEL, MAKE IT OBVIOUS.
-attention – JUMP OUT FROM THE WALL.
-iconography – SHOWING WITHOUT TELLING.
-interest – CREATE AN INCENTIVE TO SEE THE FILM
-appeal – CREATE DESIRE WITH FANS AND NON-FANS ALIKE.
-style – A LOOK THAT’S CONSISTENT WITH THE FILM.
-lasting appeal – A LOOK THAT SUITS OTHER FORMATS.


Answer for Question 2:

When analysing a poster, you should consider the following broad questions before you start to focus on the details:

What are the main colors used in the poster? What do they connote?
What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?
What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?
Are the messages in the poster primarily visual, verbal, or both?
Who do you think is the intended audience for the poster?

Given that all movie posters have the same purpose - to get audiences to go see a movie - what persuasive techniques are used by the poster?

Which genre conventions are referred to?
Is a star used as a USP?
Are "expert witnesses" (ie critics) quoted?
What pleasures (gratifications) are promised by the poster?
How is attention gained (humour, shock, surprise familiar face of a star)?
How does the tagline work? (humour, pun, alliteration etc?)

Answer for Question 3 :

Exmaple : “Ripe. Oaky. Spicy.” They’re the kind of words that were used to describe white wine in a famous French experiment.
That’s odd, because they’re the kind of words typically associated with Red wines. How did French oenophiles get it so wrong?
had someone paid off the tasters? In this case, it wasn’t the wine connoisseurs that had been nobbled, it was the wine.

Researchers had dyed white wines red with a flavorless die. The sight of the wine influenced it’s taste. Or rather,
the cognoscenti’s perception of taste.
It’s not surprising that we’re heavily influenced by what we see, and that small things can affect us in big ways. This applies to our
efforts to persuade. Presenting is as much about visual communication as verbal communication. The rule of thirds is a simple guide to
help you clean up your act, and your slides.
If you’ve taken a basic design or photography course, you know the rule of thirds. Even if you haven’t heard of the rule of thirds, you’ve seen it in action

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