Weekly Learning Objectives: • Assess the design of an effective service delivery

Question

Weekly Learning Objectives: • Assess the design of an effective service delivery process

• Evaluate how to improve service quality and productivity, while managing customers reluctant to change

• Distinguish how to balance the level and timing of customer demand against available productive capacity

• Dissect customer motivations for effective strategies to manage demand and capacity Current service marketing strategies and behaviors are particularly relevant in this course. Part of remaining current in business is being up to date on what’s happening in the world as it relates to your field. This assignment is designed to take you away from the textbook and into the real world as you research and discover what is currently happening in the marketing of services.

Choose a current published article (news must be current week, magazine must be current issue) dealing with this week’s services marketing concepts (for example: effective service delivery processes, improving service quality, managing customers reluctant to change, balancing customer demands against product capacity and/or availability and/or demand, etc.).

Select and analyze a services marketing related article based on the criteria below. Summarize: Provide a quick summary of the article you selected. Make sure to include the publication, article title, date, and author. If you are not able to find all four of these details, you must select another article.

Analyze and Reflect: Project your thoughts on the article and include the article’s relevance to this week’s course concepts. As you reflect on the article’s relevance to the course, cite your textbook and one additional outside resource (in addition to your selected article).

Explanation / Answer

Article Title: Can Marketing Save Falling University Enrolment Rates?

Author: Hal Conick

Date: 01, November, 2017

Publication: Published on website of American Marketing association

Summary:

The articles show that there is decrease in the number of students over past 15 years across the US. It is due to the recession happened. Each region has the different enrolment rate. Due to this reason the seats of the colleges and universities has left vacant. Now the university and colleges winning plan for this process is fully depend upon the Marketing department of its. So, the liability of the marketing department is to reach the students in person or digitally in order to enhance the enrolment numbers.

The enrolment varies with the number of students in that particular region. The Quality of the service or facility (Teaching) provided by the university and the colleges may be decreased. It may another reason of this decrease. The service delivery may not be compromised with the price of the service.

The design process of the service delivery should be very clear and concise in order to understand by the customer. The service quality would be increase with the increase in the product quality and its delivery on time and in most cost-effective manner. It motivates the customer to take the service and let them to market with another person. The demand of the service would be enhanced by doing so. It is related to the objective learned last week in the course context. Marketing is not only the most active method of enhancing the business process but the delivery on time and Quality also includes it.                         

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