Jason and his friend went to a coffee shop. They ordered two cappuccinos and rec

Question

Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP), the chocolate waffle and the cookie are _____

a. intangible products

b. core offerings

c. peripheral goods

d. primary goods

Which of the following statements is true of a value chain?

a. The pre- and post-service framework of a value chain emphasizes that service is a critical component of traditional manufacturing processes.

b. The input-output framework of a value chain suggests that the value chain begins with inputs from customers.

c. A value chain solely focuses on the operations function of an organization.

d. A value chain is narrower in scope than a supply chain.

Predictive analytics is used by organizations to:

a. analyze business policies through visual representations.

b. identify the best decisions for a particular situation.

c. understand past and current performance.

d. envisage the future by detecting patterns and relationships in data.

Explanation / Answer

Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP), the chocolate waffle and the cookie are peripheral goods

c. peripheral goods

a. The pre- and post-service framework of a value chain emphasizes that service is a critical component of traditional manufacturing processes.

Predictive analytics is used by organizations to:

a. analyze business policies through visual representations.

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