1- Briefly discuss the differences between problem-identification research and p

Question

1- Briefly discuss the differences between problem-identification research and problem-solving research. Include a description of situations in which each type of research would be most appropriate.

2- List and briefly discuss at least five situations in which exploratory research can be applied.

3-List and discuss at least five specific criteria that are essential for evaluating secondary data.

4- Discuss the differences between qualitative research and quantitative research.

5- Define randomization and list and discuss the two types of true
experimental design.

Explanation / Answer

1. A qualitative data is the set of data which is presented in the form of attributes or properties and can not be calculated or computed like digital data while on the other hand, a Quantitative data is the set of data which involves numbers and can be easily computed or calculated. A qualitative data is majorly a nonstatistical data and can be used to understand the initial trending or profile of any phenomenon, on the other hand, a Quantitative data is primarily a statistical set of data and can be used in the finalization or final optimization of the process. Some of the common examples of qualitative data could be the gender, color or any preference for anything while the examples of Quantitative data could be the weight, height, No., or anything, which can be counted or computed.

2. Some of the common qualitative research tools which are used more often to understand the pattern of qualitative attributes are the focus group and in-depth interviews. Focus group is the group of certain audience which is been used as a target audience and Some of the proven advantages of qualitative research tools are-

It discusses all the attributes in more details and elaborative manner.
Qualitative research tools or methods are cost effective as it can be well managed even at lower scale also.

Some of the disadvantages or cons related with the qualitative research tool are –

Findings can't be quantified
No recommendations can be made based on the outcome of the qualitative analysis.

3. Focus Group- A focus group is the small group of people who belong from the diverse background and their feedback and thoughts are studied to extrapolate the findings to a larger population. In other terms, we can say that focus group is a sample mean through which we can estimate the population mean for a larger group. Focus group is a tool in marketing where a target audience is focussed on understanding the pulse and trends of the market consiting of the larger population. To utilize it in a more effective manner, multiple interviews, questionarriers and other feedback services are offered and outcome of the same is studied to derive the possible outcome or strategy

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