·IIT-Mobile 11:07 AM @* 66%.). msomisoma.com Chapter Fourteen Case: HelloFresh H

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·IIT-Mobile 11:07 AM @* 66%.). msomisoma.com Chapter Fourteen Case: HelloFresh Hello Delicious fdelicious food wih every haunehold in planned, localy soure m puts us in the prime peuition for disupting the food supply chain for undamenally changing HelioFesh has ocal founden ly velectsthe local community nanuge sapply chains and penaity pravilded they natity HeloFvesh in advance n 2009, and Themas Griese tandig wit, Dorink in 20f1 pwonk That as had spent sme .tocac egy Constants and Business A n 2009 and o 2011 and London 2013 2014 Having launched on the East Coastof the US in Decbr 2012 HelloFesh meved ta cover the Questions 4 Desobe the eveue model associated with HelloFs

Explanation / Answer

Ans 1: The Hellofresh can be considered as a disruptive business model that had a simple concept, "to provide fresh, tasty and nutritious meals to its customers at their doorstep." and managing it efficiently through the use of technology to ensure highest level of customer service and remain profitable and competitive at the same time. However, the technology provides sustainability to the business model through continuously improving the service and customer satisfaction as well as profitability through optimization of processes and resource utilization.

Ans 2: Business model of Hellofresh is simple. They offer the food at customers' doorstep as per their requirement. The food items are made from fresh and locally sourced ingredients and give the customers a taste and feel of home cooked food with local flavours to make them feel at home. The food delivery time and frequency is suited to customer's convenience and can be changed or altered on prior request. The process is backed by robust technological platform that helps to improve the service levels and customer satisfaction and ensures profitability.

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