What would you do? Google Headquarters, Mountain View, California Search and adv

Question

What would you do?
Google Headquarters, Mountain View, California Search and advertising giant Google is trying to diversify, but it faces intense competition in every market. Microsoft's Bing search engine and Face- book, which passed Google as the most popular website in the world, pose threats as people desire more personalized and social media-related search information. Local-related search advertising is a weakness for Google, but a strength for Groupon, Facebook Places, Living Social, Foursquare, and Bing. Although Google's Android smartphones have more market share than Apple's iPhone, the An- droid software is open source, so Google makes no money except for built-in Google Ads and services Likewise, Google trails Apple and Amazon the number of publishers that use its software, devices (i.e, smartphones, tablets, book readers), ard on- line stores to sell electronic versions of newspapers, magazines, books, music, TV shows, and movies Finally, Google's Chrome Web browser (13 percent market share) competes with Microsoft's Internet Explorer (55 percent), Mozilla's Firefox (22 percent), and Apple's Safari (7 percent).

Explanation / Answer

Steps that Google CEO can take to mitigate the problem of poor communication among the different levels of hierarchy in Google are stated as follows,

1. The problem of Google lies in higher power gaps in the organizational structure where decision-making process is delayed and which is not enabling Google to leverage its strength of Innovation and coming up with breakthrough products.
2. Google can restructure its organizational structure from a more vertical structure to a horizontal structure where employees will directly be communicating with decision making authorities for smooth flow of decisions and a faster decision-making process.
3. Google can implement the free transfer of power where employees are able to take small decisions on the spot to reduce time in the decision-making process through a hierarchial structure. This will also allow employees to exercise power and feel the importance put upon them by the organization. This will lead to employees working proactively for the organization.
4. Google can implement cross-functional teams solely for the purpose of bringing in ideas from different departments and have effective brainstorming.
5. Google can allow regular events in the organization which will involve the participation from all the employees leading to lessening the communication gap between various hierarchical levels of Google.
6. Since the number of employees has grown, Google can come up with a centralized system streamlining the flow of important information helping various departments across Google to take effective decisions as soon as they are required.

These are some of the steps that Google CEO can take to minimize the communication gap within the organization.

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