13. America Online engages in simultaneous product development, meaning that it

Question

13. America Online engages in simultaneous product development, meaning that it workS U Alto at the same time The early majority is likely to collect more information about Alto than early adopters, thereby exten process. 14. 15. AOL's marketing for Alto will lkely need to change over time because a message developed for a early adopters will not be perceived similarly by late majority adopters. MULTIPLE CHOICE Which of the following types of new product best represents Alto? 16. a. New-to-the-world. b. New product line c. Addition to an existing product line. d. Repositioned product e. Lower-priced product. If America Online wants Alto to be successful, it should do all of the following except: a. Get every aspect of the product development process right b. Exercise strong leadership. 17. c. d. e. Listen to customers carefully. Make a commitment to new-product development. All of these. The first 2.5 percent of customers to start using Alto are known as: a. Forerunners. b. Pioneers. c. Visionaries. d. Trendsetters e. Innovators 18. 19. Which of the following factors speaks to Alto's trialability? Alto is designed to revolutionize email. Users can log into Alto using their existing email accounts. Alto allows consumers to take control of their email marketing. Twenty million people use AOL Mail. Early reviews of Alto are quite positive. a. b. c. d. e. Email is currently in which stage of the product life cycle? a. Introduction. b. Growth. c. Stabilization. d. Maturity 20. e. Decline.

Explanation / Answer

16.) low priced product

it is a product for mass market and affordable by a common man

17.) All the points listed above in the four points are important for success of a product

18.) Innovators

Innovators are the first group of customers who start using and trying any product

19.) Right from the starting ALto has always received positive feedback

So, correct option is d

20.) It has just started , so its in introduction stage

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