Using the event of Blackberry industry collapse to write an assignment by answer
ID: 368889 • Letter: U
Question
Using the event of Blackberry industry collapse to write an assignment by answering the following questions:
· What is (are) the marketing problem(s) (5 points) (about a page)
You should identify the key marketing problem(s) you will address in your project. Identifying examples of the problem will help you focus your project. You may use examples – photographs, commercials, promotions, etc.
· Consumer behavior analysis (25 points) (about 4 pages)
The heart of your project is your creative analysis of the basic consumer behavior issues involved in your marketing problem.
· First, you should identify the specific consumer behavior issues that are relevant to the marketing problem you have identified. It is important to be quite specific in your problem definition (e.g., are the issues related to consumer attitudes, cognitive decision making, or perception?).
· You should apply concepts, models, and theories we have discussed during the quarter (e.g. perception, decision-making, attitude formation, social influences, etc…). Use these concepts to study, understand and explain the issues you are focused on.
· Recommendations (6 points)(about a page)
Explanation / Answer
Marketing Problem
Marketing is the sole responsibility of the organization to do it with proper planning strategies and with good interactions with the customers. The approach of landing up in the marketing is the important aspects of the organization. The organization is required to do a deep market research to make their plan working and the areas which are mostly concentrated are required to be targeted to the customers. There are three factors which are required to be concentrated more in the marketing one is demographics, psychology and geographic. The problems are generally coming from lack of knowledge and the wrong choosing of marketing channel. The lack of knowledge of products that are having the global existence in the market or the particular product which a customer is more demanding is necessary to be maintained and some type of problems come from the competitor sides who are influenced wrong beliefs to the customer which creates a negative impact on marketing. Some areas are like marketing channels it is required to be chosen in a very identified and strategic way to make influence to the customer otherwise the things will go wrong and the money utilized for marketing will e misused and the outcome may be zero.
a. Lack of focus
b. Improper marketing strategies
c. Influence of competitors
d. Geographical factors
e. Uncertainties in decision making
Consumer behavior analysis
The analysis is very important to be done to know the customer's demand and needs. To know the customers it is very necessary to do market research for the purpose of making the business stronger. Market research tells the organization to implement and to make different changes in the production and to uplift the standard of quality making products and the follow the marketing trends. It fetches the idea to focus on the area which needs a growth and in this way a good business is maintained in the organization with happy customer relationship and strong interactive approach.
1. Appropriate media to interact with customers
2. Take suggestions before launching
3. Keeping Convincing tone
4. Knowing their point of view
5. Latest adopting trends
6. Concentrating on fashions and standards
7. Texture and quality they are seeking for.
8. Affordable prices
9. Idea to implement new things
10. Knowing their desire in production
11. Follow their standard to implement in manufacturing
12. Issues they are getting in products
13. Taking review will help in decision-making process
14. Meeting ample of customers will help to know about perception
15. Judging reputation of the organization point
16. Solving and listening to each customer
17. To know about their perception and way of expanding globally
18. Survey their experiences and needs
19. Meeting with existing customers to know about their wishes
20. How they make difference in the product?
21. What they think better?
22. Which brand is grooving their mind?
23. What sort of changes did they expect?
24. Consumers likes and their dislikes
25. Which marketing channels they use or prefer?
Recommendations
The recommendations are like to focus on the decision-making process of making growing business. The organization should focus on the principles and correct strategies by doing skillful marketing techniques to grab the customers on the organization's side. The approach of making business should be focused and it is required to do an immense research on the side of the company to sustain longer relationships with the consumers and a profitable business can be held up.
a. Full focus on market
b. Proven strategies
c. Planning of goals
d. Research on certainties
e. Customer interactions
f. Suggestions from customers
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