Hello chegg team, actually i am working on my group project assignment and we ch

Question

Hello chegg team, actually i am working on my group project assignment and we choose the SOLAR POWER TENT PRODUCT, so i need to cover the following part related to SOLAR POWER TENT . The anwer will be small and cover following all parts. This section cover the various aspect of how you plan on marketing your product. This area you will need to address includes. 1) Advertising 2) Marketing budget 3) Promotion strategy 4) Publicity and public relation 5) Sales force 6) Sales promotion

Hello chegg team, actually i am working on my group project assignment and we choose the SOLAR POWER TENT PRODUCT, so i need to cover the following part related to SOLAR POWER TENT . The anwer will be small and cover following all parts. This section cover the various aspect of how you plan on marketing your product. This area you will need to address includes. 1) Advertising 2) Marketing budget 3) Promotion strategy 4) Publicity and public relation 5) Sales force 6) Sales promotion

This section cover the various aspect of how you plan on marketing your product. This area you will need to address includes. 1) Advertising 2) Marketing budget 3) Promotion strategy 4) Publicity and public relation 5) Sales force 6) Sales promotion 1) Advertising 2) Marketing budget 3) Promotion strategy 4) Publicity and public relation 5) Sales force 6) Sales promotion

Explanation / Answer

Solar Power Tent is an innovative and little technical product of which the consumers are not much aware of.So it requires much of advertising and promotions.

1) Advertising : As it is a technical and innovative product, so it requires much of awareness advertising in the beginning. Print Advertising would be a better option as it can give details about the product. As it is most commonly used for military applications, so government bodies should be targeted for Business to business advertising.

2) Marketing Budget : As it is a new and little technical product, so it requires high level of awareness advertising to reach the target customers. Marketing Budget has to be kept high, in the range of 50-60 lakhs to create high level of awareness.

3) Promotion Strategy : Pull strategy is required as Sales promotion. Requirements of the customers should be taken and then it is be developed on a customised basis.

4) Publicity and Public Relations: Awareness camps should be organised to reach the target customers. They should put up a stall in the exhibitions. Customised orders should be developed.High levelof customer service brings in positive word of mouth publicity.

5) Sales Force : Personal selling is required for the sales force. Sales force should give the demo of the product and develop a customised order for the customers.

6) Sales Promotion : Promotional discount offers should be given for bulk orders and dealers should be contacted and should be offered commissions for promoting solar power tent.

Related Questions

Navigate

• Browse (All)
• Browse H
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.