Q1. Fair Trade products such as tea are priced in roughly the same range as othe
ID: 370262 • Letter: Q
Question
Q1. Fair Trade products such as tea are priced in roughly the same range as other high quality specialty food items such as organic products. The quality is in fact typically higher because many Fair Trade importers such as Numi
Encourage higher quality. Assuming that you’re in a position to afford it, would you pay the premium – the portion of the price above the price charged for non-specialty brands for Fair Trade team products like those sold by Numi? Why or Why Not?
Q2. As the demand for more global products increases do you think that consumers will expect higher quality at lower prices?
Explanation / Answer
Q1)
Yes, I would pay the premium for a higher quality. As a customer , quality is the most important factor for me in a decision making process. Since quality is a higher influential one than price , I would go for fair trade team products
Q2)
With the advent of globalization, companies started innovating new techniques to bring about good quality at lower prices. There are consumers who are ready to spend to get a better quality and there are consumers who expect a better quality at lower prices. But any cutomer would be happy if they get high quality products at lower prices.
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