why would a company like mcdonalds offer menu items that are region specific or

Question

why would a company like mcdonalds offer menu items that are region specific or available only for a limited time?

2.8 If you have traveled to other countries, you may have firsthand knowledge about McDonald's menu items that are available only in foreign markets, but McDonald's menus also contain regional variations in the United States. A few of these regional menu offerings include breakfast platters with Spam and rice in Hawaii, the McLobster sandwich in Maine, a crab cake sandwich in parts of the mid-Atlantic, and biscuits and gravy in the deep south. In addition to these regional items, McDonald's also offers some menu items on a limited- time basis, such as the McRib sandwich, the Cherry Berry Chiller, and the Angus Chipotle BBQ Burger. Why would a company like McDonald's offer menu items that are region-specific or available only for a limited time?

Explanation / Answer

This is very common in for McDonald’s to launch the special product or product for limited time period. They very frequently do that, there are many advantages for the same such as:-

If they bring anything new in there menu and advertise that it is a limited period offer than more and more customers will come to try the same because customers knows that once the offer is finish McDonald will remove the item from their list.

It is important to show your presence in the market. you need to bring some changes in your existing products so that you can stay in the minds of the customers. that way people will remember you every time they go out to eat a meal.

It is important for the company to offer the product as per the need of the market. Example: McDonald launched burgers with Potato patty in India because people there don’t eat beer and other stuff. So the company needs to bring so innovation and launch this in that country.

If they launch something for limited time than more and more people will come to try the same. That will increase the foot fall of the company and that way McDonald will able to sell its other products as well. Example :- if they launch a new burger and connect a meal with the same, than people will prefer to buy the meal because that they can French fries and cool drink as well. Which will help in increase the same of other products as well.

The company does something like this to increase the sale and this way they don’t only increase the sale of new product but that will help company to increase the sale of other products as well. Because their ultimate goal is to increase the profit.

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