Everywhere you look, studies are being conducted that produce a trend. It seems

Question

Everywhere you look, studies are being conducted that produce a trend. It seems you cannot watch a television news show or read a magazine without hearing or seeing the phrase “Studies show that….” Select a topic in which you are interested—sports, cooking, gardening, the Internet, and so forth. Search for and explore a web site or read a magazine that specializes in the subject you have selected and find a trend. Prepare a brief report that describes the trend and explains your perspective on factors that are influencing the trend.

Explanation / Answer

The Topic of Interest is Internet Marketing -

We have observed that all the companies are coming up with the Internet and online solutions for marketing on different platforms like Facebook, Google, Twitter, Youtube, etc. Companies are reaching through these platforms because consumers are now directly available in these platforms to interact and engage. Trend shows it started with online stores like Amazon, Alibaba etc. due to increase of usage of Internet. While recent changes show that Mobile Phone usage has gone exponentially up and thus all the companies are offering their services through apps for different mobile platforms like iPhone, Android etc. Most influencing factors for this trend are as follows:

1. Increase of usage of Internet

2. Increase of Mobile Users

3. More transparency in new Marketing Platforms

4. Good Social Media Platforms to connect directly with users

5. Personalized Data Driven Marketing Campaigns

6. Innovative Technologies every new day

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