IRAC please CASE QUESTIONS 1. YOU BE THE JUDGE WRITING PROBLEM Processed cheese

Question

IRAC please CASE QUESTIONS 1. YOU BE THE JUDGE WRITING PROBLEM Processed cheese food slices must contain at least 51 percent natural cheese. Imitation cheese slices, by contrast, contain little or no natural cheese and consist primarily of water, vegetable oil, flavoring, and “fortifying agents." Kraft, Inc., makes Kraft Singles, which are individually wrapped processed cheese food slices. When Kraft began losing market share to imitation slices that were advertised as both less expensive and equally nutritious as Singles, Kraft responded with a series of advertisements informing consumers that Kraft Singles cost Kratt does more than imitation slices because they are made from 5 ounces of mik. use 5 ounces of milk in making cach Kraft Single, but 30 pe contained in the milk is lost during processing, Imitation slices contain amount of calcium as Kraft Singles. Are the Kraft advertisements deceptive rcent of the calcium the same : This statement is completely true-Kraft does use 5 ounces of milk in each Kraft Single. The FTC is assuming that the only value of milk is the calcium. In fact, people might prefer having milk rather than vegetable oil, regardless of the calcium. Argum calcium is the same after all the processing. ent for the FTC: It is deceptive to advertise more milk if the

Explanation / Answer

FTC is wrong in saying that Kraft Single can not advertise "more milk" in making each slice of Kraft Single because it is true. They haven't said that their Kraft Single slice is more nutritious then the Imitation cheese slice. It is not important to tell that 30% calcium lost during processing. Milk also contains Saturated Fat, Polyunsaturated Fat, Monounsaturated Fat, Sodium, Potassium, Protein, Vitamin A & C as well. On the other hand Imitation cheese slice contains no milk.

So FTC is wrong when they assume only calcium as the valuse in milk.

Related Questions

Navigate

• Browse (All)
• Browse I
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.