Q1 – Q3 are based on the following scenario. ABC Inc. is an online retailer sell
ID: 3715271 • Letter: Q
Question
Q1 – Q3 are based on the following scenario.
ABC Inc. is an online retailer selling educational materials (games, worksheets, books, STEM projects etc.) targeted at K-12 (Kindergarten through 12th grade) educators/ teachers and school districts who could purchase the materials for their classrooms. You have funds to further enhance the website and there are two options to enhance the website.
Option A. Add a community feature to the website where other educators discuss best practices and feedback related to the educational material.
Option B. Add a WishList feature to the website, where the K-12 educator creates a wish list of material they would like to purchase for the classroom and share it with parents/donors who can purchase the items.
Q1a. What is the competitive benefit(s) provided by Option A to ABC Inc. Provide a brief explanation.
Explanation / Answer
Competitve benefits of adding a community feature to the website where other educators can discuss best practices and feedback related to the educational materilal are:
a) It would give an edge over other competitors as by giving buyers feedback and best practices from educators related to the educational material they are buying, buyer would have be more convinced in buying from ABC Inc.
b) It would give buyers more flexbiliy as they can decide the most appropiate educational materials to buy based on the feedback by educators.
c) Buyers can follow best practices for eduacation materials.
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