Q1 – Q3 are based on the following scenario. ABC Inc. is an online retailer sell

Question

Q1 – Q3 are based on the following scenario.

ABC Inc. is an online retailer selling educational materials (games, worksheets, books, STEM projects etc.) targeted at K-12 (Kindergarten through 12th grade) educators/ teachers and school districts who could purchase the materials for their classrooms. You have funds to further enhance the website and there are two options to enhance the website.

Option A. Add a community feature to the website where other educators discuss best practices and feedback related to the educational material.

Option B. Add a WishList feature to the website, where the K-12 educator creates a wish list of material they would like to purchase for the classroom and share it with parents/donors who can purchase the items.

Q1b. What is the competitive benefit(s) provided by Option B to ABC Inc. Provide a brief explanation.

Explanation / Answer

As ABC Inc.is basically an E-commerce site selling educational materials, adding a 'Wishlist feature' will enrich the user experience on its website. It will have following benefits:

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