Q1 – Q3 are based on the following scenario. ABC Inc. is an online retailer sell

Question

Q1 – Q3 are based on the following scenario.

ABC Inc. is an online retailer selling educational materials (games, worksheets, books, STEM projects etc.) targeted at K-12 (Kindergarten through 12th grade) educators/ teachers and school districts who could purchase the materials for their classrooms. You have funds to further enhance the website and there are two options to enhance the website. Option A. Add a community feature to the website where other educators discuss best practices and feedback related to the educational material. Option B. Add a WishList feature to the website, where the K-12 educator creates a wish list of material they would like to purchase for the classroom and share it with parents/donors who can purchase the items.

Q2. If the competitive strategy of ABC Inc. is differentiation, where the company identifies and sells unique and new educational material not typically available elsewhere, which option would be a better fit with the strategy and why.

Explanation / Answer

Answer)

Both the options are equally important as the wishlist to get the wish list materials is important to be known with the feedback about the existing materials and the best practices forum where the teachers can discuss.

But if asked, then the wishlist forum is more important as in the competitive market the uniqueness and differentiation matters and ABC Company posses the both as a result of which if a wish forum is developed/created then it would enhance the productivity and profit of the company.

Note: A feedback cum discussion should also be created in future to maintain the quality of website/organization.

This would help the organization to set a benchmark with the standards of the material which in turn will help the organization grow.

Hope this answer helps. :) Happy to help.

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