11. Adults 18–41 years old represent McDonald\'s ________ for the campaign. a. t

Question

11. Adults 18–41 years old represent McDonald's ________ for the campaign.

a. target audience

b. secondary focus

c. focus group segment

d. communications medium

e. cash cow segment

12. Making sure that the messages are fun, whether they appear on TV or packages, is something that a creative director would find in a

a. tone statement.

b. special requirement statement.

c. support statement.

d. benefit statement.

e. descriptive statement.

13. The McDonald's TV ads featured close-ups of fresh eggs, vegetables, and beef. This was based on the premise that showing the fresh, quality ingredients used in McDonald's restaurants is a key way to deliver on the message strategy. These depictions of ingredients represent which element of message strategy?

a. verbal

b. descriptive

c. strategic

d. nonverbal

e. technical

Explanation / Answer

11. The answer is given below:

a. target audience

The marketing campaign of McDonalds needs to target on the audience, as customers plays a major role for their growth of the business.

12. The answer is given below:

b. special requirement statement.

The special requirement statement would convey the message with differentiation strategy on including characteristics, languages etc to be more creative, as to attract the customers.

13. The answer is given below:

c. strategic

The long term aims on the adding the quality ingredients by McDonald's restaurants would leads towards the success of the organization.

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