These three sources will be the only reference material needed for the final pap

Question

These three sources will be the only reference material needed for the final paper. Please answer the following questions within a 5 page paper (Cover page, Abstract, 3 pages of discussion content, reference page).

In the content section answer the following research questions through your review and summarization of the provided reference materials:

1. Why is establishing social metrics important for marketing managers?

2. How do professional tie social media objectives to business objectives?

3. What is consumer engagement and why is this behavior a new metric for managers?

4. Discuss the pros and cons of the Social Media Measurement compass.

5. How can marketers create a customer/experience "centric" approach?

Here are the formatted references:
Solis, B. (2015). The little blue book of social transformation. Retrieved from https://secure.sfdcstatic.com/assets/pdf/misc/Salesforce_ebook.pdf.

Etlinger, S., & Li, C. (2011, August 10). A framework for social metrics. Retrieved from http://www.slideshare.net/setlinger/altimeter-social-analytics081011final.

B Solis. (2011, September 11). What's the R.O.I? A framework for social analytics. Retrieved from http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/

Explanation / Answer

Establishing the social media metrics is one of the most important parts and Organisation for a manager. Bi implementation of the social media metrics, a manager can easily determine the best available strategy for developing promotional strategies of the different social media mediumsSocial media is an essential task for each and every organisation to create and maintain Public Relations as well as creating the sales management and marketing for an organisational products. By having a specific support for each and every team for social media and having an access over the platform can readily increase the overall compatibility level of the company towards the social media at work process. While having a control over the social media platform from different aspect of the company tools, one can easily increase its overall implementation level over the social media for providing better support for the organisation while maintaining customer relationships as well as marketing a product on the daily basis. Social media directly reduces the overall cost of advertisement hands providing login support to marketing sales department of your organisation could directly benefit the overall strategic implementation of advertisements over the social media in very less cost then the traditional advertisement methods. It also provides huge customer base and targeted customers for advertisement and providing the login to marketing sales department can be very beneficial for an organisation to sell its products and advertise the products over the social media in a cost effective method. Hi number of availability as well as efficiency directly increases the overall level of implementation for an organisation in social media.
Public Relations team can develop better relationships with the help of the social media has provision of the social media login to the public relationship team could be very beneficial for an organisation as it provides the basic support for overall implementation of the different Public Relations strategies. These specific strategies work directly towards creating an ethical environment for the customer as well as better Customer Service Management System. Social media presence of a marketing team can increase the level of satisfaction of the customer and directly increases the feedback which is reflected in the company's sales.
By implementing social media in sales team, level of sales could be increased by broadcasting different sales strategies over the social media campaign ings. Increase number of social media campaigns over the sales strategies could directly affect the overall sales of the company by maintaining proper sales flow over different social media mediums.

By implementing the customer relationship management in your organisation you can easily organise your customers according to their needs as well as their behaviour analysis. By taking multiple feedback from the customers as well as getting information by different mediums is really helpful in improving the profits for your organisation as well as services for the customers.

Social media management compass can give very fast results of analysis for an organisation in terms of innovation as well as overall brand health while having an eye on the market Optimisation and revenue generation. Having a specific analysis methods for operational efficiency as well as increasing the customer experience.
Social media compass has its own limitation as number of competitors can provide fake results and can hire the company is who directly decreases the overall efficiency of the compass by putting in fake answers and questions raised up by the source company. Social media compass analysis can also be very difficult if large amount of people directly gathers and access the system. Efficiency maintenance as well as truthfulness of the data cannot be verified.
Customer centric approach for an organisation is one of the main and essential parts. By having a customer centric approach and putting the customer on the top level of the organisation create better brand identity and offers a better management for the study being implemented into the organisation.
By creating customer experience by providing special discounts as well as loyalty points to the customers we can easily increase the level of implementation and increase the loyality level of the customer towards the organisation. Providing different rewards as well as loyality benefits to the customers and increasing the level of implementation and offer strategies to the customer can readily increase the overall experience of the customer and this would definitely increase the brand value as well as brand image in the customers mind.

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