Retailers performed various direct and indirect supports to a manufacturing orga

Question

Retailers performed various direct and indirect supports to a manufacturing organization. They distribute goods and services to the end users by interacting as well as negotiating them on behalf of the actual manufacturing company or selling organization. Retailers perform the following specialized distribution tasks,

1)Distribution of products on mass level:

Through retailers a company can make its presence to a larger size of customer base. It may reach to a wider area of territory.

2)They tell speciality of the products to the customers:

Many times, it was seen that retailers exactly tell the consumers that why this particular product is beneficial for the users. So, company should try to provide its retailer complete information regarding its product and services.

3)Fast moving consumer goods can be easily distributed with retailers:

companies like Nestle, P&G, Unilever and many others are distributing thier product through retailers in the global consumer markets.

4)They also provide services in many cases:

Many times, a company for ease to its consumer , appoint a service executive which will remain in touch with the retailers for providing service and repair facilities to the consumers.

5)They connect a consumer and a particular brand by specifying the key features of the product.

6) Many times they support with monetary term as they place bulk order in case of seasonal products. And, it helps a company to remain in competition.

7)They provide important feedback to a company so that it can modify its product with more advanced features, utilities and value as an ingredient.

Explanation / Answer

ghveicomplete/brief answers (those that are not detailed). You are not to assume that I know what you mean to say, you MUST say it within the context of the question. Please do not refer me to your response in a previous question. #32 Identify and discuss the distribution tasks for which retailers are especially well suited. (2 points)

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