(1) Ways in which Oracle provide clients with the ability to form better relatio
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(1) Ways in which Oracle provide clients with the ability to form better relationships with customers:
We know that Oracle is a business-to-business company. Organizations that serve many customers. So, Oracle must meet the need of its customers. Oracle is centered on managing data for these companies. In recently, a company must use data to understand the needs of an end user.
Therefore, Oracle must demonstrate to its clients how the products and services that it produces will enable them to better understand their own customers.
(2) Similarities and differences between Big Data and the more traditional marketing research concepts:
Similarities between Big Data and the more traditional marketing research:
(i) Both Big Data and traditional methods which depends on the quality and the relevance of inputs
(ii) Both are process-driven
(iii) Implementing the Research Plan
Differences between Big Data and the more traditional marketing research:
(i) Big Data is driven by an automatic system, collecting, organizing and interpreting which become immediate and real time.
(ii) Traditional methods can produce large and massive amounts of data whereas Big Data is all about size.
(3) Does competition from small start-ups really pose a big competitive threat to Oracle:
Many companies have turned to the smaller startups. They are much cheaper and produce products that are cutting edge. However, one of the biggest things Oracle has going for it is that it has a full line of hardware and software that cover every phase of Big Data. They are designed to work together and also integrated. It is very important that Oracle drive this information in its communications with customers.
(4) From a consumer point of view, what are some of the downsides to the developments in big data?
From customer's point, there are some downsides on the developments of big data. They are lack of security, reliability, and cost efficiency.
Yes, consumers always search for the better product. In such a way they will become concerned regarding the downsides as days pass.
(5) In the future, will consumers be more concerned about these downsides or less:
Consumers are willing to give up their privacy if the benefits to them which are great enough. Many people have turned this information over for the small price of a free t-shirt or another inexpensive reward. Customer reward programs thrive on this. It agrees to turn all their information over to companies for the rewards of free and discounted products and services.
Today, every company has such programs that capture every transaction and turn it into customer rewards which getting cheap stuff. Convenience plays a big role. Customers become fiercely loyal to companies because they can track themselves easily. Therefore, technology becomes more invasive and potentially violating in terms of privacy.
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Explanation / Answer
Hello chegg team, this is case study assignment and there are five question in this assignment. I need the answer. This assignment should be 600-650 words. Please take care of plagiarism. ThanksEND-OF-CHAPTER CASE ORACLE: GETTING A GRIP ON BIG DATA ased the term big data. But in the broader sense, what gcople and systems of the world generate 11 quintillion of data and uses it strategically will win" Barlier in this chapter, in our discussion of Netflix, we value is delivered. Angela Ahrendts, CEO of Burberry agrees. "Consumer data will be the biggest differentiator cuactly does this term mean? Consider this: Every day, the in the next two to three years Whoever unlocks the ream bytes of new data (thats 11 billion gigabytes). In 2014 But harnessing and making sense of all this data is chat added up to about 4 zettabytes of information. A easier said than done. For decades, companies have made etabyte is a trillion gigabytes. If you can't wrap your decisions based on data they've gathered from their own head around these numbers, lets just say that they're huge transactions and stored in relational databases, When a lí you were to put all that data on good old CD-ROMs, company designs its own databases, the information is every person in the world would have 773 of them annu organized and structured. However, the flood of data from lly. If you stacked all 5.4 trillion CDs on top of one new sources, many of which are external, is much less another, it would create a stack tall enough to go to the structured and often incompatible with a given company's moon and back eight times (and you thought you had own data systems. For example, how do you store a photeo, a sound bite, a video clip, or a Facebook status update in a The amount of data that we humans and our beloved way that it can be combined with other data and mined sorage problems). This is big data. machines generate has been growing exponentially. Con- for useful insights? ider that if every word uttered by every human being wl by big data. ever lived were written down and digitized, it would equal t's challenging enough to get up to speed with data as it only two days' worth of the data that is being generated at exists today, much less prepare for the increases in tomor- today's rate. Of all the information that was stored in 2012, row's data flows. Companies need guidance from experts 90 percent of it was created in the previous two years alone. who can do most of the heavy lifting in gathering and making sense of all that information. They desperately Jast where does all that data come from? Consider that need help in gleaning big-data insights that will put them every Google search, Facebook status update, YouTube ahead of the competition in making decisions that will Most companies are simply overwhelmed And of course, the data explosion isn't slowing down. rideo, text message, and purchase transaction generates win with consumers, vendors, and partners dxa. There are about 15 billion devices connected to the nernet: by the end of the decade, there will be 75 billion. ORACLE TO THE RESCUE Beyond just mobile devices and laptops, the number of Thats where Oracle comes in. Oracle has specialized in mart machines that are talking to other smart machines is computer hardware and software products since 1977 tapidly adding to the mass of connected devices. Udlity Now the third-largest software maker (behind Micros micters, vending machines, appliances al devices, heavy industrial equipmen automobiles, surgi- and IBM). Oracle builds database management, resource t, and even pets and planning, customer relationship management, and supply hoes are now stuffed with technology that allows them to chain management systems. All this expertise, plus the g machines, appliances, automatically collect consumption data a nd relay that visionary leadership of founder and CEO Larry Ellison, infornation to the manufacturers, to the companies thathas moved Oracle to the forefront of gathering, organiz- ing, and analyzing big data. Oracle claims that it "offers e broadest and most integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new own the systems that connect the machines, or to any company that is willing to pay for such data. BIG DATA: A BLESSING AND A CURSE This tsunami of data surging over corporations of all insights and capitalize architecture that connects software to hardware), a hidden relationships." Oracle's portfolio includes software, platform (the es and sizes is widely considered to be the most important issue in corporate strategy today thy CEO of IBM, predicted data . Ginni R ot that big data will be the pri- hardware products. According to Bob Evans, Oracle's in the future, calling chief communications officer, "Oracle is the only teclh She thinks it will change company on Earth that has a full line at leach of these) value is created, and howlevels. Oracles portfolio of products is immense, and 191
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