Ans: The differential effect that knowing the brand name has on customer respons

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Ans:

The differential effect that knowing the brand name has on customer response to the product or its marketing

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges are Product Line

The differential effect that knowing the brand name has on customer response to the product or its marketing

Brand equity

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

Product characteristic of services that cannot be seen, tasted, felt, heard, or smelled before they are bought. Service Intangibility The estimation of the total financial value of a brand is Brand Valuation

Explanation / Answer

1. A is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. 2 3. A L 4. L is the differential effect that knowing the brand name has on customer response to the product or its marketing. anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfya want or need means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. is the total financial value of a brand. 6. A ml is a less frequently purchased consumer product or service that customers compare carefully on suitability, quality, price and style 7. A is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything particular seller offers for sale characteristics or brand identifications for which a significant group the set of all the product lines and items that a 9. A Lmmis a consumer product or service with unique of buyers is willing to make a special purchase effort. 10.A product or service bought by final consumers for personal consumption is a

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