1. What is self-regulation and why would marketers chose to participate in self-

Question

1. What is self-regulation and why would marketers chose to participate in self-regulation.

Ability to monitor and control our own behavior, emotions, or thoughts, altering them in accordance with the demands of the situation is self-regulation. It includes the abilities to inhibit first responses, to resist interference from irrelevant stimulation, and to persist on relevant tasks even when we don't enjoy them

Marketers chose to participate in self-regulation because self-regulation protects consumers and businesses without hampering the economy. Consumers love their data-driven lifestyles, as evidenced by their high participation levels in every aspect of e-commerce. Marketers understands this and make that happen. They work daily to serve the individual consumer by delivering relevance and honoring their choices. By abiding by self-regulatory guidelines, and using consumer data responsibly, marketers earn consumers’ trust – and consumers in turn, derive the greatest value. Marketers have engaged in the responsible collection and use of data for marketing purposes for more than 100 years. When all is said and done, marketers are the best stewards of marketing data out there, using it responsibly to maintain excellent customer service while honoring individual customer preferences.

Explanation / Answer

1. What is self-regulation and why would marketers chose to participate in self-regulation.

2. According to the FTC, what is the basis for determining unfairness and deception? If the FTC determines an advertisement to be deceptive, what actions can be taken by the FTC?

3. What does the Food and Drug Administration have jurisdiction over?

4. What are the two important considerations marketers must take in developing contests and sweepstakes?

5. How has the Do Not Call Registry affected marketing?

6. What is the children's online privacy act and how does this affect marketers?

7. Differentiate between laws and ethics. Can an act be legal but unethical?

8. What are the social and ethical criticisms of advertising?

9. What types of ads do consumers find most offensive?

10. What types of stereotypes is advertising accused of creating?

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.