True. Reason- Product innovation has an impact on firm\'s revenue because produc

Question

True.

Reason- Product innovation has an impact on firm's revenue because product innovation targets directly on customers. Innovating product are more in demand these days and customers are even willing to pay for these products. This tends to increase in revenue of enterprise.

As far as process innovation is concerned, It includes the innovation isn operations such as technological improvement, labour effeciency, Improving the quality. These all are go in hands to enhance the productivity, This innovation demands to spend more cost.

Explanation / Answer

The major impact of product innovation tends to be on the firms' revenues, while that of process innovation tends to be on costs. True or False True False

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