Research paper Vintage Clothing Store: A promotional Strategy Purpose : Vintage

Question

Research paper

Vintage Clothing Store: A promotional Strategy

Purpose:

Vintage Clothing Stores have been growing trend in the clothing recently as they have revived the old fashion. They have the major fashion brands too. But, as they are in the growing trends so they must have following the promotional marketing strategies. This research paper would add more light to the marketing strategies followed and have to follow by the company.

Design:

A quantitative approach is used here to find out the effectiveness of the promotional strategy.

Findings:

The Promotion is the type of the tool to enhance the business of the clothing with the aspects of the marketing communication about the product vintage clothing with the goal of generating a positive customer response and high customer base. For the implementation of this, the company should focus on the target market. In case of the vintage clothing, the target market is the middle-income level group and the low-income level group. It consists of the women clothing, kinds clothing’s and men clothing.

The marketing message to the target market you get across where the retail stores of the vintage clothing are present and the promotional strategy would be applied to the target market would shows the time to enter a marketing message.

There are various ways to perform the promotional strategies. This includes the advertising in the press, on TV or radio, on the Internet, on billboards, or some other fashion. These are the effective ways to reach out the people and enhance the promotion of the products of the vintage clothing.

The competitors of the vintage clothing do their promotions either online through social media and also by the help of the TV promotional advertisements. This would influence my choice of promotional strategy as use of technology is the better option to do the promotional activity. It has the cost and time benefits to the company and reaches the people as soon as possible. For example, we do the promotional selling of the product on the Pinterest, Facebook, Twitter etc. to enhance the business growth.

The other non-advertising forms of promotion that I will use are like product mix strategy. One different product would be mixed with this and then the combo pack would be sell in the much lower price.

Personal selling of the product on the retail store would make the customer to know about the advantages of the products and if they like they come again and again. The interactive way of selling have the more advantages over other. In this customer can be influenced with the words of the seller so the buyer may change the decision some times and buy the product instantly.

Sales promotion- The sales promotions used to enhance the customer to know more about the vintage clothing business. In this they would offer the product in Sale with low prices. This attract the minds of the customer very frequently.

Public relations and publicity- The public relation or interaction with target market would help to make more interactive relations. Based on the relations, the customer would be focused. They would be analyzed and judged by their preferences and taste. Then the promotional strategy would be applied based on the research on the customer taste and preferences. It enhances the business through the chain of customers.

The Social media messages of the promotion emphasize more the target message as it uses the technology to enhance the promotion and ultimately the business of the vintage clothing Store.

Explanation / Answer

I need a research paper about Vintage Clothing Store

Promotion

Promotion represents the various aspects of marketing communication about the product or service with the goal of generating a positive customer response. This section of your paper should address:

Where and when can you get across your marketing messages to your target market?

Will you reach your market by advertising in the press, on TV or radio, on the Internet, on billboards, or some other fashion?

How do your competitors do their promotions, and how does that influence your choice of promotional strategy?

What other non-advertising forms of promotion will you use? Social media? Personal selling? Sales promotion? Public relations and publicity? Give examples of each.

What message will your promotion emphasize?

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