Emily is following focus strategy Under focus strategy the company concentrates
ID: 373827 • Letter: E
Question
Emily is following focus strategy
Under focus strategy the company concentrates on its resources for expanding entering in a narrow market or industry segment in the same way Emily is using the strategy to open up her second location Bakery with the original menu
In concentration strategy the resources adjust concentrated in the same market and in the same business at a place
And diversification strategy is diversifying or expanding the business into other segments in which the business is currently not dealing
Thus the strategy followed by Emily is Focus strategy
Explanation / Answer
Emily's Bakery's customers have asked her to open a second location in a neighboring town offering the same menu as the original location. If Emily decides to do this, she will be following a ________ strategy.
A.
concentration
B.
diversification
C.
differentiation
D.
focus
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