Answer : New Belgium brewing company is working for addressing the four environm

Question

Answer: New Belgium brewing company is working for addressing the four environmental issues namely energy, emissions, waste management and water management. The company has taken a strategic approach for addressing these issues by clearly defining them and setting metrics for meeting the target for each of them. The company then creates strategic plans not only at the corporate level but also at the level of the individual employees. The company has also linked these initiatives with its core values and beliefs and developed a purpose statement for acting as a guide for the company. The company has strategically aligned sustainability with its corporate values and strategy. The company has taken this stance as the companies who are from alcohol and tobacco sector have bad social image. Such moves can help the company to develop a good corporate social responsibility image in the minds of the people.

Explanation / Answer

What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

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