Most often organizations are challenged with what to protect and to what extent.

Question

Most often organizations are challenged with what to protect and to what extent. Companies are still having a difficult time in protecting their data in digital format and defining what constitutes sensitive and non-confidential data, and how to share the data within the company and with the public. Describe technology’s impact on data security and ethics in data analytics. Most often organizations are challenged with what to protect and to what extent. Companies are still having a difficult time in protecting their data in digital format and defining what constitutes sensitive and non-confidential data, and how to share the data within the company and with the public. Describe technology’s impact on data security and ethics in data analytics.

Explanation / Answer

Technology has made it very easy for companies to collect data. Online wbsites can collect the information related to users with the help of cookies. Apps have a lot of information related to user's location and activities.
Users nowadays play a major role in granting data access to companies. As companies are obliged by the laws to ask users for their permissionn regarding data storage. In addition to general public its also company responsiblity to take care of users data.
A lot of sensitive information like username and password is stored in companies database which if leaked can create havoc. Companies need to make sure that users login details along with any confidental information is stored very well. This data should be encrypted and made sure that its hard to hack by hackers. This data should also be kept away from companies employess.
Data Analytics is used in many different ways by companies, to target customers, to make customer experiences better etc. A lot of companies look for customer specific data to make their data analysis better. Companies should make sure that they don't sell their data to unworthy third party services which can harm their customers for e.g. the case of Cambridge Analytica targetting Facebook customers for U.S elections.
Companies need to tell customers what kind of data they are tracking and what they will do with their data. In today's world its very necessary for companies to give customers and option to stop data tracking.In case of any change in privacy and data collection policies companies need to make sure that they tell their customers that they are changing the policies.
Companies should also make sure that they ensure data safey even in those cases when government interfares and ask for specific users data.

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