An article by David Moth on “H&M\'s new \'& Other Stories\' site offers quirky b

Question

An article by David Moth on “H&M's new '& Other Stories' site offers quirky but fun user experience” written on 12 March, 2013 on the website https://econsultancy.com/blog/62320-h-m-s-new-other-stories-site-offers-quirky-but-fun-user-experience meets the above mentioned points of meting reader’s expectations as it gives information about the website of & Other Stories and shares his experience of how the website is and what the offering is and how one can navigate through it. It is clear and concise and it does not go into unnecessary details. It covers to the point aspects. It is efficient and effective as it delivers the details in such a way that it helps the reader to navigate through the & Other Stories website.

The article talks about the new brand that H&M is launching. It then goes to describe the homepage and talks about how it is uniquely done with tiles and how people can easily click on something that they like and read further about it.

The article then talks about the product pages and how it is done differently but it also has the option of displaying the products in the traditional fashion like in the other ecommerce websites. Finally, the checkout page which has the image of the product chosen and neatly displays the summary of the order and the total cost.

Finally, it has a conclusion which throws light on the writers analysis where gives his comments and thoughts basis his experience of using and browsing through the website.

Explanation / Answer

The textbook mentions three additional qualities of good writing: 1) meets the reader's expectations; 2) is clear and concise, and 3) is efficient and effective. Choose a piece of writing that you have found on the internet (an article perhaps) that is business-related and that encapsulates the above qualities. Summarize and cite the source of the article. A portion of the article should be included within your discussion forum post.

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