coca cola is following one brand marketing strategy, their total brands are prom
ID: 374312 • Letter: C
Question
coca cola is following one brand marketing strategy, their total brands are promoting with their core brand name of coke.
financially coca cola is much stronger and doing well in many aspects
they are following different strategies like estimating the demand and producing output as per the demand
they have central recruiting system, where the officials are recruited by the central level HR team of coca cola
the brand name itself the core strength of the firm.
there are still some areas which the brand is not reaching and not able to promoting its brands
to cover the total market and it can encash the demand for its products in the market
Explanation / Answer
Objective: Report (it is not a cas stydy). External environmental analysis need to be conducted on this organisation.
https://en.wikipedia.org/wiki/Bank_of_Queensland
Conduct an external environmental analysis for 'Bank of Queensland'.
Introduction Should include: Purpose and Authorisation, Limitations and Scope
Case Background
– Describe the organisation as in who they are, what industry are they in, what is their organisational structure, what is their product range and who appears to be their main target markets?
Theoretical Framework
- What is an external marketing environment analysis and why is it important?
– What are the relevant environments to be analysed
(The aim is to achieve a good blend of theory and application including demonstration of a strong knowledge of relevant marketing theory and concepts.)
Environmental Analysis
-Based on the framework for analysing the external marketing environment, provide a critical analysis and evaluation of the:
• Competition, • economic growth and stability, • political trends, • legal and regulatory issues, • technological advancements and • socio-cultural trends
That impact on the marketing organisation and its marketing strategies and plans.
Summary of Opportunities and Threats
–Based on your analysis, outline the key opportunities and threats facing the marketing of this organisation, product or service.
Conclusion
Should re-acquaint the reader to what the report was about and summarise the main ideas of the report.
References
The report should contain both in text references and a List of References that includes all in text references used. The formatting should be Harvard style.
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