1.How might a company benefit from people who are supportive of the company on s

Question

1.How might a company benefit from people who are supportive of the company on social media, but don't work for the company?

(Hint: sometimes such people are treated as knowledgeable "pundits", or are supported in product testing.)

2.In order to cover the business/social media world in the time we have, some questions will be out of order from the syllabus. Here's one, but it's about an important topic in business process (re)design and social media use.

An evolving force in business technology use is mobile computing. Discuss the business importance of the information shared on this site:

https://www.facebook.com/business/news/New-Features-for-Mobile-App-Ads-to-Help-Drive-Engagement-and-Conversions

Explanation / Answer

1.

A company benefit from people who are supportive of the company on social media:

Boost brand awareness, civilize your brand, institute your brand as a thought leader, continue top of mind, amplify website traffic, produce leads, increase sales, associate with influencers, endorse content, Go viral, resource content, standing management, emergency communication, client and spectators engagement, client service and patron support, check conversations that are pertinent to your brand, study new about your customers, measure sentiment around your product, stay an eye on the opposition, continue on top of business news, embattled advertising, Retargeting, coverage and analytics

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