As you know, a marketing strategy is comprised of 2 fundamental components: 1. T

Question

As you know, a marketing strategy is comprised of 2 fundamental components:

1. Target market(s) - those market segments for which the firm creates a marketing mix, usually described in terms of geographic, demographic and psychographic characteristics.

2. Marketing mix(es) - that combination of product, price, promotion, and place developed to appeal to a specific target market.

We all have favorite firms or brands. What about your favorite? How would you summarize the marketing strategy of that firm?

Explanation / Answer

My favorite brand is Apple:

I would summarize the marketing strategy of the brand as below:

Apple Inc. is an American Multinational Technology Company develops and sells on the electronics, software, online services etc.

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