Please review the link: https://news.nike.com/news/winter-training How many diff
ID: 376198 • Letter: P
Question
Please review the link: https://news.nike.com/news/winter-trainingHow many different formats did this campaign use? In your discussion, talk about how Nike utilized one campaign through various formats. Ensure to use strategies from the text to apply to this campaign. Please review the link: https://news.nike.com/news/winter-training
How many different formats did this campaign use? In your discussion, talk about how Nike utilized one campaign through various formats. Ensure to use strategies from the text to apply to this campaign.
How many different formats did this campaign use? In your discussion, talk about how Nike utilized one campaign through various formats. Ensure to use strategies from the text to apply to this campaign.
Explanation / Answer
Nike used several ad formats including text, video, images, social media posts, website promotion for the #GETOUTHERE campaign for promoting its winter sports merchandize.
The strategy was to entice the consumers through educating them about the new winter sports merchendize launched by the company. For connecting with sports enthusiasts, athletes and adventure seekers, which form a large chunk of Nike customers, it launched the campaign #GETOUTHERE by including a number of renowned sport personalities to take part in winter sport activity. The campaign used several formats like video and images to connect immediately and effectively with target groups, social media and website promotion for the reason that most of the nike buyers are net savvy, and text promotion for dissemination of detailed information for the intended users. The event was a mean to attract maximum target audience and expose them to live performance of the merchandize, showcasing their utility in harsh environment and prompting them to purchase the same for use in snowy weather.
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